Finding quality promotion can be a daunting and sometimes overwhelming task for new artists who have only just begun to get a grasp on how to build their brand while remaining truthful to themselves and their music. Often artists are tempted to do anything they can to get their music heard by more people but most of the time, the practices they engage in end up having quite an undesired effect.
In today’s world of social media, artists have an almost innumerable amount of resources right at their finger tips for them to share their gifts and talents with the world. Popular sites like YouTube, SoundCloud, and Facebook, have all played major rolls in making aspiring artists into the next big thing in music. But how do you get people to find your music and actually click play once you’ve put your material out on these sites? One very good place to start is music blogs and websites that accept music for review.
This article will provide a few very important tips to keep in mind when looking to have your music reviewed on music blogs to create buzz around you and your brand.
Tip 1. Present Yourself Professionally.
Not many popular and established blogs appreciate receiving music from artists who don’t take the time to put together an organized submission package. If you’re looking to be taken seriously as an artist then you need to make sure you come off that way at all times when approaching blogs or promoters. In your emails or during any communication, you want to use proper grammar and spelling, especially in your own Press information.
Tip 2. Follow the Directions.
Often music sites that accept submissions from artists to have their music reviewed have provided detailed instructions on how you can go about it. Find and read through these guidelines carefully before submitting any materials to ensure that you don’t give them any reason to disregard your submission the minute they open your email.
Tip 3. Have Good Music.
Of course, if you want people to listen to your music, it needs to be good. Choose your blogs and promoters carefully. Consider the types of music they already favor and try to find those that consider the type of music you make to be in their prioritized list. For example, if you’re an R&B singer it would be wise to find blogs that not only accept, but prefer those types of submissions. This way you can be sure that this blog’s review will be beneficial to you because people who are already inclined to listen to music recommended by the blog, will be likely to press play for your tracks as well.
Tip 4. Be About Your Business.
It’s very easy for most artists to focus on the creative end of their craft but remember that what you’re doing, if you expect to make money with your talents, is in fact conducting business. You need to understand the variables at play on the business side of your music. Know how to market yourself and how to talk to people about your music. Create a brand that demands the attention of your prospective audience as well as those such as music blogs and promoters. It’s not enough to get people to hear your music, you need them to WANT to hear your music.
Tip 5. Beware Scammers.
Don’t throw caution to the wind when it comes to how you promote your brand. It’s not uncommon and in many cases, is to be expected that artists will be required to pay small fees for some promotional services. Some blogs charge submission fees and some don’t but keep in mind that most of the time, this decision is based on the blog’s desire to avoid being obligated to promote your material. Basically, those that don’t charge will retain the right to refuse your submission whereas those that do, will usually be glad to review your music as long as your submission meets their guidelines.
Tip 6. Beware Bots
One thing to watch out for is people who offer to submit your music to X amount of music blogs, radio stations, etc. for any fee larger than a few dollars. Often these types of promoters are not as well connected as they claim and are just out to make a quick $50+ off of your talent and naivete. Also, never take an offer that guarantees the impossible. For example, one million views on your video, ten thousand comments on your new song and for only $20! This is a scam, and though it may seem legit for the first few days, it will ultimately hurt you because the robots completing these tasks will not continue to visit your music as would a real person who actually enjoys your music.